About

James Gonzalez

Hi, I'm James Gonzalez, I’m an Automotive & motorsports Filmmaker based in the UK, having spent over two decades in the heart of motorsport. Let me tell you a little bit more about me.

Experience

20 years as a professional race mechanic working with world-class teams and Manufacturers, followed by a leap into my lifelong passion: cinematic storytelling.

Effective

In 2020, I began shaping the idea of turning my love for filmmaking into a career. By 2023, I launched my business, and today I create high-end, cinematic documentaries and content for Drivers, Teams and manufactures racing in championships like WEC, GT World Challenge, IMSA, DTM and British GT.

Efficient

My work combines technical precision with creative vision, capturing not just the race itself, but the people, moments, and emotions that make motorsport unforgettable. From pit lane pressure to late-night editing rooms, my goal is always the same — to tell authentic stories that connect with fans, teams, and brands alike.

"I thrive on collaborating with some of the most talented creatives in the industry, bringing together the right teams to meet any client vision—anywhere in the world."

Capturing moments, people & events in different & unpredictable ways

Why Work with JRS Media

In 2020, James took his expertise and creativity to take on a new challenge; launching JRS Media. This move has seen him transition from the pitlane to behind the camera, transferring more than 20 years of experience while retaining his competitive nature and determination to outperform others to the world of filmmaking.

The result is a unique, insider perspective, opening a new and exciting window to the exclusive and dynamic world of hypercars, sportscars and the highest levels of global motorsport.

See our Work

Authentic Storytelling
Every story deserves to be told with passion and precision. We craft visually stunning narratives that leave a lasting impact.
Creative Excellence
From concept to final cut, we push creative boundaries to deliver cinematic storytelling that captivates and inspires.
Collaboration & Trust
Great stories are built on great relationships. We work closely with our clients to bring their vision to life with honesty and dedication.
Innovation & Problem-solving
Challenges fuel creativity. We embrace obstacles as opportunities to innovate and elevate every project we take on.
Attention to detail
Every frame, every sound, every cut—crafted with precision to deliver high-end video production that speaks for itself.
Passion-driven Film making
Filmmaking isn’t just our job — it’s our obsession. We bring relentless energy and enthusiasm to every production.